Editorial

These editorial ads were created to showcase a line of hand-crafted blown-glass ornaments in leading gift industry trade publications. Aimed at retailers and buyers, each ad was designed to highlight the unique artistry and collectability of the ornaments while aligning with seasonal buying trends. The campaign explored a range of themed collections — from glamorous and nostalgic to rock and roll and travel-inspired — with each layout tailored to reflect the mood and style of the featured pieces. The designs balanced visual impact with clear messaging, helping to capture attention in a competitive retail landscape.