Branding

Rodeo Advantage is a full-service consulting business dedicated to supporting every facet of the rodeo world — from committees and contestants to rodeo queens. I developed a comprehensive brand identity that reflects the spirit, grit, and professionalism of the rodeo community. The branding process included logo design, color palette, typography, and supporting visual elements, all tailored to speak to a wide-ranging audience within the industry. The result is a confident, versatile brand that brings a modern edge to a tradition-rich sport while maintaining authenticity and approachability across all touchpoints.